Highlights:
- Online news sources are building topic-driven sites, using tech to drive readers to regional sites.
- Focus on consumers and the changing audience.
- How to create revenue: advertising as an integrated, valuable part of the experience rather than an annoyance.
- Berkeley J-School dean Neil Henry talked about the Bay Area News Project, the new venture in community-based news.
We learned about new programs and evolving technologies but the lessons from the now defunct Rocky Mountain News resonated ... John Temple said,
Know your competition. Know your goal. Know consumer needs.
Keep new ventures free from rules of the old.
Watch the webcast.
